Events News

For Coffee Lovers Only

January 19, 2016


Coffee lovers, unite. It’s time to learn a thing or two about that magical bean we all need so desperately to keep us going through the week.

Superior Merchandise Company in Troy, NY is kicking off its 2016 season of educational events beginning on January 25th and February 1st with Coffee School V3: Intro to Coffee Tasting.

That’s right, they’re having their own series of classes to teach you about the beauty of coffee making, coffee beans, tasting, and more. Intro to Coffee Tasting will aim to empower attendees to identify major taste traits in coffee, which basically will help you tell the difference between a garbage cup of coffee and what makes an incredible cup of joe.

For all the details, check out the press release below!


Troy, N.Y. – On January 25th and February 1st, Superior Merchandise Company kicks off its 2016 season of educational events with Coffee School V3: Intro to Coffee Tasting. Following previous coffee classes focused on manual pourover brewing and brewing better at home, Intro to Coffee Tasting aims to empower attendees to identify major taste traits in coffee.  

Lead by SMCo.’s Director of Coffee Matthew Loiacono, the class will delve into a history of coffee, ideal growing conditions for coffee, general coffee region taste characteristics, how coffee professionals evaluate coffee, an intro to the SCAA taster’s wheel and will wrap up with a tasting and discussion of three single origin coffees. The 90 minute class will be presented in a loose lecture-style format, interspersed with flash “taste and describe” breaks. 

Superior Merchandise Company opened on September 5th, 2015, offering a highly curated selection of home goods, craft beer + wine and a full-service, multi-roaster coffee bar. 

What // Superior Merchandise Company’s Coffee School #3 – Intro to Coffee Tasting
When // Mondays – January 25th & February 1st, 6pm – 7:30pm
Where // Superior Merchandise Co., 147 4th Street, Troy, NY

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